An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see ho…
The purpose of this textbook is to provide students with a sound foundation in the principles of business operations in travel and tourism. It offers a framework for problem-solving and analysis, w…
"An excellent upgrade on the already strong fifth edition." "The strength of this book lies in its easy to read, accessible style." "The organisation of the topics is very good ...The text flows we…
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading t…