Marketing Research: Online Research Application
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW -…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-196846-7
- Collation
- Paperback, 642 Pages, Published 2005
- Series Title
- -
- Call Number
- PCB-BUR-002
Basic Marketing Research: Using Microsoft Excel Data Analysis
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present …
- Edition
- Second
- ISBN/ISSN
- 978-0-13-013135421-0
- Collation
- Paperback, 510 Pages, Published 2008
- Series Title
- -
- Call Number
- PCB-BUR-003
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