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Image of Service Management: Operations, Strategy, Information Technology

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Service Management: Operations, Strategy, Information Technology

James A. Fitzsimmons - Personal Name; Mona J. Fitzsimmons - Personal Name;

Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game


Availability
P00133SSBM-FIT-002Welcome Ideas Library Shelf 17Available
Detail Information
Series Title
-
Call Number
SBM-FIT-002
Publisher
New York, NY USA : McGraw-Hill Education., 2008
Collation
Paperback, 537 Pages, Published 2008
Language
English
ISBN/ISSN
978-007-126346-7
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Sixth
Subject(s)
Business Management
Service Management
Specific Detail Info
International Edition
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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