Reinventing a Tourism Destination: Facing the Challenge
This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part two deals with destination management challenges, focusing on the themes: entrepreneurship and product development. Part three deals with destination policy and planning, focusing on the themes: planning for sustainable development and particular planning issues.
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