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Image of Principles of Marketing

Text

Principles of Marketing

Philip Kotler - Personal Name; Gary Armstrong - Personal Name;

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study


Availability
P00021SPMK-KOT-006Welcome Ideas Library Shelf 05Available
Detail Information
Series Title
-
Call Number
PM3-KOT-003
Publisher
Upper Saddle River, NJ USA : Pearson Education Inc.., 2010
Collation
Paperback, 774 Pages, Published 2010
Language
English
ISBN/ISSN
978-0-13-700669-4
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Thirteenth
Subject(s)
Marketing
Specific Detail Info
Global Edition
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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